MINASE has announced the launch of its new “Master Craft J” collection. The inaugural model, the “J3,” will be released in Japan on July 24, 2026, via the official MINASE online store and authorized retailers, with a phased rollout to international markets scheduled to begin in August 2026.

The J3 is a reinterpretation of the celebrated M3, one of MINASE’s iconic models, reimagined through a contemporary design approach and new engineering philosophy. Designed as a simpler expression of MINASE craftsmanship, the J3 offers an opportunity to experience the brand’s meticulous attention to detail in a refined and understated form.

Through the J3, MINASE hopes to introduce a wider audience to the values behind the MINASE philosophy—an approach to watchmaking that places equal importance on precision, hand-finishing, and beauty in the smallest details.